Suze Cooper 0:03

Hey, this is Madalyn Sklar and Suze Cooper and you're listening to All Things Audio and we are live right here on Twitter spaces and we are also live over on Clubhouse which is pretty exciting.

Madalyn Sklar 0:19

Awesome. Thanks for like figuring that out and doing it hello Clubhouse listeners.

Suze Cooper 0:24

Well, I'm not sure that I have figured it out yet, but we're doing it live. So anything could happen in the next 50 or so minutes. It is the reason why I was a few minutes late pressing the button because my brain is trying to get with the fact that I had to do Clubhouse on Clubdeck, which is on a screen had to do Twitter spaces from the phone. And I'm also making sure that I'm recording this for the podcast. So I've got audition open in front of me recording it, how I'm going to be able to see the tweets in a moment. I'm going to have to switch screens now that could be a real moment, Madalyn. Our all things audio stuff for today actually starts with a bit of a throwback. We are talking about the spaces tab Madalyn, Sajad noticed earlier today that twittered reverse back to the first spaces tab, not the multi tab version, but the one that kind of split out the spaces that were happening that were scheduled and recording now such as over on over on Android, I've had a little look I and you know at first I couldn't see the spaces tab, I still have the audio tab. What are you seeing at the moment, Madalyn.

Madalyn Sklar 1:36

I still see the audio tab that I've had for quite a while I'm not seeing anything different. It did not revert back to one of the older versions I have what's been the most current version. So this is interesting, though. But we also know that there's a reduced staff at Twitter. So it's making me wonder like, how is this being managed right now? What kind of choices are they making?

Suze Cooper 1:59

Yeah, I mean, one of the reasons why I was really interested in this tweet was just the fact that, you know, we've had very, very little come through about spaces, we know that they you know, they've got very few people working behind the scenes on it at the moment. So for suddenly something like this to change over made me think, Oh, who's pushed a button there? And why? You know, we've reverted back to a tab that doesn't include the podcasts, which is what Sanjay is saying. And certainly I've got an iPhone and I've got on the Twitter account, big 10 social, which I'm on at the moment, I do see that audio tab with the the pre populated podcast lists and the one that they were basically trialling Weren't they they hadn't really said one way or the other, whether or not this was what it was really going to be like. And there's lots wrong with it in terms of not having search ability. It's very strange. It does autoplay on these random podcast episodes that no one's really asked for, and all that kind of thing. But then on one of my old accounts, I went back into that today on the same iPhone, and I do in fact have the old spaces tab back over there. So yeah, it's it's quite strange. Someone somewhere has pressed a button, which is interesting. someone's thinking about spaces somewhere.

Madalyn Sklar 3:23

You have that tweet with your screenshots showing our real like in the space of spotlight, and it's an old one from last month from Huffington Post. And I have the same exact one, when I'm in the spaces tab, and is old and usually these things was cycled out every day to something new that's coming out, or something that just happened. So it's really frustrating that it's been abandoned.

Suze Cooper 3:47

Yeah, I mean, Morgan actually brought this to my attention. So yeah, there's a HuffPost space that has been in the spaces spotlight. As far as I can tell, it went live on October the 12th. So it's obviously been there, around, you know, a month or more. It does have 94.4 1000 listens. But then it has been in the spotlight for a really, really long time. And hasn't changed and yet clearly that was being manually curated. And there's now no one there to do that. Which is is sad. But yeah, so that space is almost like stuck in space, quite literally.

Madalyn Sklar 4:24

Yeah, space stuck in space. That's a great way of putting it. It's hard to have a lot of confidence in Twitter, with everything going on. But we thought space's was a little bit more secure. But seeing that the curation is being abandoned is troublesome, for sure. And that's why I'm glad we're simulcasting and clubhouse. And it's making me want to really spend a little bit more time in clubhouse kind of revisit it from where I was two years ago when I first got invited in. And then even on LinkedIn I I know we're going to spotlight thing that I found in LinkedIn on LinkedIn audio, that was interesting, but I actually went into Have a comments from that particular audio and reply to LinkedIn help saying, you know, if you guys just start recording and have replays available, I would be spending way more time doing LinkedIn live audio.

Suze Cooper 5:12

That was one of the great things about that old spaces tab, wasn't it? Because and I can't believe we're saying that there are great things about the old spaces tab, because at the time, we had a lot to grumble about it. We sure did. I feel quite bad. Now I'm being very humbled by this, like looking at it on my other account earlier, and being able to just scroll through those different spaces and see what was live, what was coming out what was the replay, I suddenly thought, Oh, this is really this has opened it up. This is perfect. Now, when in fact, at the time, we were sort of saying, well, this isn't organised very well. And it could be a lot better, you know, it could be a better UI, and it's not very pretty. And but actually, you know, you don't know what you've got till it's gone. I mean, give us the the audio tab, and we're all suddenly thinking, Oh, my goodness, we're totally lost without what we had before. But you're right, you know, it's an easy way to kind of go back and get those replays and, and if LinkedIn had that recording capability, I think a lot more people would be thinking about doing that over there. Yeah,

Madalyn Sklar 6:11

I think so. Because especially people like us that are using spaces for educational purposes, we come on here. And we use it to educate and same thing with my other two rooms over in spaces that I'm doing every week. And they're very educational. And sometimes I think, should I be doing this over and LinkedIn is seems like that would be a really appropriate audience over there. Because it's more of a business crowd. And I would think this is the kind of content they're looking for. But not being able to record not being able to have a replay. I get really frustrated when I see cool, live audio events in LinkedIn, but I can't be there live. And I think that's a dilemma for many of us, especially if there's a great one that's happening halfway across the world. And just due to a timezone. You can't make it and I think they really lose out. And I saw other people had requested that in the thread I was in. And LinkedIn audio LinkedIn help was like, you know, we appreciate you requesting we're, you know, what I mean, it was very vague. It wasn't like, Oh, yes, this is a feature, we get lots of requests, and we plan to do it. It was more like, yeah, thank you. But you know, we're not doing it. That was my take away from it. So frustrating. I thought maybe if more people reach out to the LinkedIn help, and voice their opinion about the importance of having recordings and replays over there. Maybe they will take it more seriously.

Suze Cooper 7:37

Yeah, I think you're right. And although, you know, it's as at least we understand why spaces is so stagnant over here, and why it's quite likely to not move, you know, and I was gonna say very quickly, but if at all in kind of over the coming weeks and months, other than the fact that obviously, we're concerned, it might disappear altogether, because perhaps it would be quicker just to hit the button and kill it off than to put the energy back behind it. But I don't understand why LinkedIn is still standstill, you know, there seems to me No, no reason why that platform shouldn't really be be running with it. And, you know, first I considered perhaps it's just the fact that there's so many users on LinkedIn, obviously, when you're adding audio onto a platform that already has so many users, you don't want to be introducing a feature that's going to pull the whole thing down. And so perhaps that rollout was going out slowly. But at this point, it is literally so slow, it's not moving. And we're not hearing any more about, you know whether or not there will be features like replay or recording or whether that's something they're just not even looking into doing. There has been such silence radio silence from the LinkedIn teams that are behind it. But it's really difficult to understand where what their direction is with it.

Madalyn Sklar 9:01

Yeah, I think if they were smart, they would really start putting more resources into the audio feature with everything going on with Twitter right now. I mean, spaces could go away tomorrow. We don't know. We don't know what's going to happen. And how frustrating would that be? We have such a great time coming here. Every week. We've been doing this show for a long time. Now we turn into a podcast. I mean, yeah, we'll just go to clubhouse, no problem. But you would think that some of these other platforms would be looking at what's happening at Twitter as hey, here's an opportunity. We could just kind of give people what they want, and have more users.

Suze Cooper 9:43

Yeah, and the replays is really where you know, that's where podcasts and social audio collide, right? Because with a replay, that's where it becomes a podcast, you've had that that moment where you could interact if you're able to be there live, but just like a podcast, if you're able To go back to the replay, and listen whenever you like on demand, that's when it becomes the podcast version. So I think that's what they're, they're kind of missing out on. And that's the know one of the reasons why podcasts are so. So popular is that people can choose when and where they listen to them, they can pick that topic that they want to hear about from that person, and they can listen to it on the train while they're doing the washing up while they're getting the kids from school, etc, etc. And actually, that's what you can do with the replays on the social audio platforms as well. So that is, you know, that is the big where they're missing the trick, I think with the with the replay audience.

Madalyn Sklar 10:39

Absolutely. And you know, there's one more piece of news from from Twitter, we want to share, some of y'all may have seen this. Elon Musk has put together this outline of like the roadmap for Twitter 2.0, it was like a slide deck, and he shared some tweets about it. And sadly, there was not one mention of spaces in this. They're talking about some new things encrypted DMS long form tweets, and they make it sound like this was something that wasn't even being planned. But I've seen tweets showing that people on the Twitter team years ago, were looking into, like trying to build encrypted DMS more with long form tweets. Some of these things that are we're hearing about now has actually been in the works for quite some time. But I didn't see anything about spaces in that a little concerning Seuss.

Suze Cooper 11:29

Yeah, I think so. I mean, this covers things like video and payments, and all those other things that we've heard about, but nowhere on here, is there a mention of audio. And you know, as we were talking about at the top of this show, you know, the audio tab was a was a thing that was in beta that was very much a live project, something everybody seemed to be, you know, working towards and thinking about creatively and really moving with. And yet audio gets no mention whatsoever in this this roadmap for Twitter 2.0. So yeah, it again, is kind of another moment where you sort of think, Oh, how long is this audio going to be hanging around here on Twitter? You know that? That is absolutely the reason why we're simulcasting while we're trying to, you know, see whether or not we can be heard over on clubhouse and potentially I'll have a go and see whether or not we can simulcast to LinkedIn another time as well. Because you know, as we've said, at the end of each of these shows over the last month or so, we hopefully see you from here next week, but we just don't know because they could just as easily pull the rug as suddenly fire it all up again, I think.

Madalyn Sklar 12:44

Absolutely. I mean, don't everybody should like not be surprised if like, all of a sudden next week, we're not here in spaces, it could happen. It could happen to any of these platforms are all free. You know, as as you know, you always hear about where the product. So you know, the metrics, the advertising, all that stuff. Some of these other features is not nearly as important to them as we think it is. And it could go away tomorrow. So it doesn't hurt to be kind of thinking ahead and having a plan B a Plan C. I mean, we you and I've been talking for a few weeks now that you know, we want to start looking into clubhouse and you talked about simulcasting, which I think is an excellent idea. And who knows, this show may become 100% on clubhouse at some point. We don't know yet. We just don't know what we love Twitter. We love spaces, but things could change in instant. So I don't want people to be super surprised. The good thing is, if something happens, just find me online. I haven't. Since I have an unusual name. I'm very easy to find just madalynskalr.com, Gmail, Madalyn Sklar on any social media. I'm even Madalyn Sklar on Clubhouse, I can be found. So just keep an eye out for me. And we'll make sure that we don't lose you. But it's also a reminder that when it comes to marketing, your business, your podcast, whatever it is you do for business, trying to get people to join your email list. Because if one of these social media platforms goes away tomorrow, you can still get your message to them through your email list. So you can always go to my site, madalynsklar.com, sign up for my email list there. So we have this tweet that I'm sharing in the nest here from LinkedIn. I just found this to be so interesting, because, you know, we've talked about LinkedIn live audio quite a bit over the course of it being around for like, what a year or so maybe not even a year. But we're like, okay, it's not really being promoted by much by LinkedIn, you got people who do not work for LinkedIn, that have taken charge to kind of do their own townhall meetings and help people learn more about LinkedIn live audio, but then I see this Tweet from Tristan Griffiths with I missed it this this live conversation but it had Richard Branson, and I'm like, okay, big name. That's awesome. That's what you need for more people to get exposed to these social audio platforms. I'm sure before Elon Musk did that, q&a for Twitter advertisers a few weeks ago, I'm sure plenty of people that tuned in weren't really that familiar with Twitter spaces prior to that, but they had like 2 million listens in the first 24 hours, which was huge. And I think that gave it a big boost, when you agree seems like I just him coming on. And using it for an hour was a huge boost to the power of spaces. And we've talked about that here like that really showcase the power of social audio. So I think Same thing here, having a big name like Richard Branson. Having a live conversation with the editor in chief VP at LinkedIn, I got so excited when I saw that Suze because we've said countless times here that there doesn't seem to be anybody at LinkedIn, who is trying to help people and support people with the live audio with spaces. It's been almost two years basis has been out. And we've had tremendous support from up until now, of course, because there's really nobody left on this basis team. But we've had so much support from the spaces team, where they would do the weekly q&a is they would reach out to us and ask us what can we do to make this better? They were always listening. And you always felt so supported by people at Twitter, trying to make this a better feature for us. But LinkedIn is like nothing but then to see that. Several days ago, they hosted this live conversation with a VP at LinkedIn, and Richard Branson, what are your thoughts on that? Because that sounds to me like, okay, LinkedIn is maybe finally getting interested in really being more front and centre and showcasing the power of LinkedIn live audio,

Suze Cooper 17:00

I think I might have been more excited that it was Daniel Ross, on there than it was Richard Branson. I was like at last it's someone from LinkedIn, on LinkedIn live audio.

Madalyn Sklar 17:10

*Said with surprise* Right!

Suze Cooper 17:11

I liked that. You know, that's what, as a social audio geek, that's what I've been looking for. So I was happy to see that I would love to go back and listen to that. But as we've just said, that's highly unlikely to be available to me. I think it's great. I think, you know, they Tristan tweet here, he's put on their LinkedIn is the thoughtful persons platform filled with great thinkers, which is, you know, what they've sort of said about LinkedIn audio, you know, who better to have on there than Richard Branson? Really, if you're if you're going to want to shout about something. So yeah, I think I think it's great. I can see Michael DeGroote. You're here in the space over on Twitter spaces. Hello. I have invited Michael along today, because I was hoping that we'll have some time towards the end, just to chat to Michael about what he's been doing over on LinkedIn. Because he has been regularly going live over there. So yeah, once the mics are open, I'm looking forward to having a chat with Michael as well.

Madalyn Sklar 18:07

Yeah. And then you have some news you uncovered about fireside and Mark Cuban.

Suze Cooper 18:13

Yeah. So fireside is going to launch on smart TVs. So fireside is one of the social audio platforms that we spoke about all way way back when spaces first launched, really. It was a phone app. And then it was available on desktop. They were very, very picky about who they had as hosts over there, you had to go through a really rigorous screening process to become a host over there, they very much curated the content. And now it would appear that they've they've bought Streamium, which gives them access to Amazon Fire TV and Roku. So what this means is that basically people will be able to interact using fireside on a smart TV, which is pretty cool. Now what I hadn't realised in the space since we've spoken about fireside last is that fireside has actually added video capabilities. So it went from being social audio, and very much like you would log in and it was like a studio. It was a bit like one of these online remote studio platforms where you might do like a podcast recording, you had your own little studio area, you have buttons where you could load in your own sounds and all that kind of thing. But they've actually added a video layer to that. So when we're talking about them being on smart TVs, we're literally talking about you being able to see them and hear them and interact. So yeah, it's it's a big deal really, for what for what was so one of the social audio apps to have this capability. It you know, is the one that's run by Mark Cuban is clearly you know, invested and brought Streamium which has given him this access But yeah, what a way to go. It's not something I would have considered social audio moving into.

Madalyn Sklar 20:05

Yeah, I find it super interesting. And I'm definitely going to keep an eye on this. And Mark Cuban's doing really cool things, I'm always impressed with some of the different things he gets into. And I, I have some interest in fireside when it first came out, I played around in it. I thought it was interesting, but there were so few people on it. And interesting that you and some other people in one of our DM groups were talking about how difficult it was to become a content creator in their whereas with me, I just didn't get a chance to respond to you all yet. But they were really pursuing me hard. I just didn't have the time to do it. I don't even have. So you know, it's Mark Cuban. He's a co founder along with I can't think of her name the lady that's also the co founder. I was getting emails from her. So I don't know if it's possible. I have a couple of colleagues that were really in really big with fireside and it could be that they were trying to get them to bring me out like, you know, they were pitching me to the people in charge there. Possibly I don't know. But boy, they they were not giving up for a while I'm using a lot of emails. And I was kind of like, thanks. But no, thanks. I got enough on my plate at the moment. So interesting. I wonder if it helps to have somebody who's already a creator over there. And they put in a good word for you? Or who knows, maybe they've been asking creators, popular creators, like, Hey, do you know other craters like yourself that we should reach out to? Or if they're just looking for people who are have a certain number of followers on other social media platforms? I don't know, I don't know what their criteria was with this. But I was just surprised that there are other traders out there that are trying to get in and want to use it. And they're not able to.

Suze Cooper 21:53

I think it's just the case that they knew who they wanted on that. I think they knew they knew Yeah, as you've said, you know, they wanted people whose content they could be confident of the quality of so they wanted content creators they'd already heard of. And I think that's what they were looking for that the process to apply was, was a really hefty online form, along with, you know, examples and uploading, audio, all the all this kind of thing it was it was really quite a rigorous process. And I didn't mind going through that. And I didn't even mind not being selected. Because had I been selected a bit like you I, I'm not sure I really had the time. But I was happy to go through the form and see what happened. I'm always up for an opportunity in audio, and I wanted to kind of understand their process. But I didn't even get a thanks for applying, which after spending half a day filling out their form. I did feel like it was a bit rotten. But yeah, it was. Yeah, I think they just knew who they wanted on the platform. And that's what they've run with.

Madalyn Sklar 22:54

That could very well be that that makes sense.

Suze Cooper 22:58

I just want to mention, as well that while we've been chatting, Jennifer never Artie has put into the live chat about Facebook, live audio rooms. And I just wanted to mention this while we bring some people up. So live audio rooms are being removed from Facebook tomorrow, she says so it seems like the shine has stalled on social audio as far as social media platforms are concerned. I mean, that's that's a really interesting statement, isn't it? Is it just that the standalone apps like clubhouse like wisdom, like fireside? Are they the ones really that are going to take this and run with it? And is it not the add on to social media? That's really going to see it? Boom? You know, that's, that's a really interesting statement.

Madalyn Sklar 23:43

So awesome. Hey Bez

Unknown Speaker 23:45

Hey, hey, how are you guys doing? Pretty cool to see your multi casting. So all and I know Jennifer puts something in about how she does or preserves the audio on LinkedIn. She says she screams it live to her profile. So, you know, I put in there, you know, Hey, What tool do you use? So hopefully, she'll respond. But two things, you know, LinkedIn, audio, I noticed that in talking to the some of the creators that were chosen on the LinkedIn audio, when they were rolling it out. They have made many recommendations, and a lot of these people came from clubhouse and even Twitter, and they had, you know, they chose like, 100 people or so. And they got pretty frustrated because there wasn't any movement on some of the things they were requesting even some basic stuff, you know, and so I don't see as much activity anymore like I used to on LinkedIn audio, even though you you, you know, it says, you know, because they do it through the LinkedIn audio events. It's got Some powerful features that you know, it can work in your favour. So yeah, you guys were talking about, you know, some of the rudimentary stuff and what it doesn't have. So I feel you and a lot of the creators, they got, they pretty much, you know, who weren't in the programme for as they were doing the beta rollout of it just, I think, gave gave up. I mean, they'll still run some shows there. But it's they just the data moving really slow. And like you said, Madalyn, I think it's an opportunity for LinkedIn, because, you know, people are really questioning whether Twitter's going to keep moving forward with Twitter spaces. And, and I don't know about you, but I, I'm losing, you know, I don't have a lot of followers, but I'm losing a few here and there. And then when I go check is like, people have deleted the apps. And when I do, like, what why did they unfollow, you know? And so it's interesting, I didn't know, I knew there was a lot of people, but I just didn't really know to the extent so. And then the second thing I wanted to really go into was the I have noticed some people here on Twitter spaces they have they're looking at options. And like Keith Keller it's interesting that he's found discord, and he's taking his audience he does one show a week on a Monday night. And he's taking that showed. And he's been experimenting with discord and with some of us and he's super excited. And because he's sort of just found discord. And and I've heard other people too, you know, like you said, they're taking the platform, or their users somewhere else, because they've realised, hey, we're on rented land, and even this court is rented land. But, you know, they're being now like, hey, maybe we should have been paying more attention to this. A long, long time ago, some of the basics, but yeah, some people are going to take and even if Twitter spaces, tips stays around, like what Keith has been telling us, he goes, he's just he's not. He's just sort of, you know, now found a new love, you know. So, anyways, that just wanted to just pitch in on those two things.

Madalyn Sklar 27:23

Yeah. Thank you for sharing your thoughts. ppreciate. Michael de Groot. Great to see you here with us. How are you?

Unknown Speaker 27:30

I'm great, great conversation, as usual. Thank you. And I concur. The whole LinkedIn saga is they're not moving very fast on anything. But I decided to just stick with it for now, even though I don't have a record feature. Some people are saying, Oh, we record via zoom. And then they stream it from zoom to LinkedIn live. And that's how they kind of get around it. But to be honest, I don't want to start recording through a back channel somehow, without people knowing that they're being recorded. So yeah, whatever is talks about I have now got a started doing it weekly. And now do fortnightly social audio community chat. I thought I'd try and get the conversation going about LinkedIn audio, maybe other platforms that people are experimenting with and see what we can bring to LinkedIn audio. And it's it has developed in some lovely people attending every time bit like yours. And people are definitely learning There was one lady Laurie Sjostrom, in Ireland, she's she's actually American, but she lives in Ireland. And she decided on the back of our chat, our weekly chart, she decided to do a three week challenge of doing a social audio on LinkedIn, or LinkedIn audio every single day with somebody, which was incredible. So I'm enjoying it. But yeah, I can't record anything. And that's disappointing. So instead of doing it weekly, I'm doing it fortnightly. But Robert hammer, in his last Town Hall said, I will never do I will not do another townhall until LinkedIn delivers on some of the things that we've asked for that wasn't that strong.

Madalyn Sklar 29:21

And he hasn't. Wow, that's interesting.

Suze Cooper 29:23

Yeah. I wondered whether Rob was still doing things. Obviously. We had him over here on all things audio a few months ago now. But you know, it is definitely there's a core group over on LinkedIn that are regularly going live and still obviously seeing a value in using the social audio feature over there. I mean, it obviously we've seen that space earlier today, where there was someone quite high up in LinkedIn, on LinkedIn audio event, Michael, that really is still a rarity, right? I mean, that's not something that's happening every day.

Unknown Speaker 30:01

I saw last week leading up to Thanksgiving, there was a fairly big hitter in the finance industry, Ariel's Cerber I think it is. And he was interviewing another big hitter in some corporate talking about what can we be grateful for. And they had a lot of people. But the stats are really weird. Yeah. And the good thing about LinkedIn is you can invite people to an event, you can, once they're accepted it, you can message them direct and send them reminders. There are a lot of pluses on there. And so once you join a big event that's got 500 people in it or whatever, then you could literally message everybody that's joined that group directly without any barrier. Now, that's also bad, because I've noticed on some of mine, leading up to it, so I'm doing one tomorrow, it's got about 20 people also signed up to by by tomorrow, when I go live, there will be about 50 or 60, even 80 people signed up. And they're all over the world in strange places in Africa, India, Vietnam, some weird places, but these people don't come on. They're just signed up to it. So they can message each other directly. It was something I don't know. There's some sort of back channel chat going on. I haven't got a clue. So there's some weird stuff going on. But there are some plus points as well.

Suze Cooper 31:32

Yeah, I'm I mean, I'm, I'm just amazed that you're still doing it regularly over there without any input from from LinkedIn or understanding as to what their their direction is, as I said earlier, I mean, what do you think of this same comment that Jennifer's made around? Like, is social audio on social media platforms? Its future? Or do you think that it might be that it ends up being a standalone thing that just doesn't fit in? Well, with social media?

Michael de Groot 32:00

With LinkedIn, I agree, the comment I just got in when I heard your comment, talking about the fact that they've already got an audience, they've already got millions of users, and you're just tagging another product onto it. And when I compared how many LinkedIn lives were happening, and how many attendees were going to that, compared to some of the social audio events are there, it's like night and day, LinkedIn live that didn't exist for a very long time, is really, really popular. So it's inevitable that audio will become more popular as well. That's my own personal opinion. So I'm just kind of sticking with it, and seeing how it develops. And I want to just keep having a go at it. I might get bored. I don't know. But I've changed from weekly to fortnightly already. So maybe I'll move to monthly. But one of the things I want to do is I want to help because I have a podcast, I want to help some people feature some people in a audio chat that have an a podcast episode, you know, and I do promote that heavily on LinkedIn. But I do believe LinkedIn audio will stay because they already have been very successful with LinkedIn live.

Suze Cooper 33:15

Yeah, I mean, I know that they've they dished out their creative Fund recently, haven't they, there's quite a few people that I follow. And over there that I'm connected with have have been lucky enough to be named, you know, in this creative fund list. And they're obviously being given different tasks to do. I can see the posts, like everybody's done a post about, you know, where they, they're their career journey. And everyone's done a post about how, you know, it relates personally to them, I can see two or three people that I follow it in the same thing. So I'm thinking, Yeah, that must be part of the programme. And they're getting training and things. I wondered whether or not that was part of it, maybe there will be a point at which in that creative, fun training, where LinkedIn goes, and look, we've got audio, and you can use it in these different ways. Now go and spin up live LinkedIn audio events, and tell people about them, and perhaps that they would use them. Those creators as ambassadors for the feature, I mean, in my head that would work. I don't know whether or not that's really what's happening. Perhaps I should connect deeper with some of these people that I'm seeing posting this stuff and see whether or not they're being told anything about the audio feature. But it seems like they're spending a lot more time building up those creators at the moment than actually pushing out what the tools are that are available for the creators to use. So maybe that comes next. I don't know maybe that's early 2023 kind of vision. Who knows but that in my head that would that would work. Hey Bez...

Unknown Speaker 34:45

Yes, and they did do another round of creators that they chose. So there that's already been kicked off another three months segment. And so there's a whole bunch of new ones. I think LinkedIn audio will stay around and what makes it really nice is with the integration LinkedIn events where, you know, if you give it enough time, they'll even send reminders for you. And, and then you can send up to 1000. invitations and, and whoever joins like your co host can also send, and I believe when I was testing it, even if you are a attending, you could send out 1000 invites yourself as an attendee, you know, once you register, so it really can be amplified. Let's say you have a small group of people. And, you know, I did do send out 1000 invites, once it took me three days, because, you know, I could probably only do about 300, you know, in a day than the time that I had. But, you know, when I did one it, I had like, a whole bunch of people registered, but when the end, I can't remember what but the net result was about 30 to 40 people. And then eventually, after half an hour, I would see a drop off because you know, I would do it at lunch, a little bit of a drop off. But it was 30 to 40. And then about at the half an hour mark, you know, it stayed between 25 and 30, with 25 being about pretty constant till the very end. So I like it and Microsoft's behind it. And it's part of their Creator mode. So there's like newsletter, LinkedIn live, LinkedIn audio, and I can't remember what's the fourth thing but there's there's four things that once you turn it on, and you meet the very low minimum requirements, all of a sudden you have access to a whole suite of things. And plus they rolled out another creator programme. So I think it'll be around hopefully, it'll get better. And yeah, I'm Robert Hanna. He's that's who was sort of talking about among others in that first group that really frustrated but LinkedIn has always been a laggard, they've been lab, you know, always the last to the or very slow. They've never been at the forefront of anything. So that's sort of my I've experienced since 2006/ 2007 with LinkedIn.

Suze Cooper 37:20

I just want to respond to a comment, another comment from the chat this one from Dee. They're saying I think it's imperative creators and hosts do not abandon Twitter spaces prematurely, but rather continue to demonstrate its value to generate public town square conversations. I think what I'd loved what I really want to say is, we are not going anywhere. We are only going somewhere from spaces if spaces disappears, right, Madalyn? I mean, we have no plan to leave Twitter spaces. Certainly the experiment today with the simulcast over on clubhouse, what that's kind of doing for us is almost expanding what we do, and potentially, you know, being a space that talks about social audio, you know, it's good to try these things and be in the other places that we talk about as well. So potentially, we should have done this earlier anyway. But absolutely. We're not planning on leaving spaces. We will be here till the bitter end. It's just if spaces leaves us, that's the issue that we're thinking of right, Madalyn?

Madalyn Sklar 38:21

Yeah. So it's a great way of putting it in case spaces leaves us. Yeah, we're just trying to plan ahead. Because we enjoy doing this every week. We love talking about social audio. We made spaces our home for this, but we do record it as a podcast. So there's another way to get access to this. But we love doing this live because we love the interaction with you all. That's what I think because I mean, we could certainly record this as a podcast, and then put it out. But this has been amazing to build a community through a live social audio platform. So one way or another, we will continue to do social audio, we just prefer spaces.

Suze Cooper 39:00

And there's no doubt about it, like the pace and energy of the audio that we create, because it's live wouldn't be there. If we just caught up on Riverside or squad cast or something and chatted with each other about these social audio stories. You know, the fact that it is live, okay, I edit it down slightly. But I think that's what gives it its tone and its pace, and I wouldn't want to do it any other way.

Madalyn Sklar 39:28

I agree. I'm saying why I like doing live events because I just definitely feed off the energy of the room. So I've always been a big fan of live streaming back in the day and then with social audio these past two years. I just love the power of connecting with so many people in real time. There's just something really special about that. Thank you to all of our speakers who came on and shared so much great stuff, and we're available and all Have your favourite podcast apps were out there all things audio, you can also go to all things audio podcast.com as well.

Suze Cooper 40:06

You certainly can. And you can catch us here on Twitter and use the hashtag all things audio. And we'll pick that up throughout the week. So that's it for this week. But thank you so much to everyone that's been here in the space with us and those of you listening, and we'll catch up with you next week. Bye, everybody.

Transcribed by https://otter.ai