Audit — Big Tent Media

Grow your podcast

It’s time to take your podcast to the next level. Maybe you want to reach a wider audience, change the way it sounds or play with the format, but you’re not sure where to start. Or maybe podfade is starting to creep in and what was once a creative joy to put together now feels like a chore.

Either way, If this is you, then we are here to help. Emily and I will dig deep into the stats, take a look at your recording set-up, your branding and marketing and even help you check out what your audience really thinks of your podcast.

We'll create a practical, step by step guide to improve the sound, reach and reception of your podcast in the short and long term.

Audit my podcast!

What can a podcast audit reveal?

Discover who is listening

Want to know who is listening and what they think? Then let’s ask your audience just that. We’ll create an online survey for you to share and align the responses with your podcast stats. The result is data-driven insights into what’s next for your podcast.
Is your podcast converting?

Your podcast should be working hard for your business. Whether it’s books sales, online sign-ups or a sponsorship deal you’re after, we will dig deep into your branding and content to make sure it’s working in the way you want it to.
Fresh ideas for the future

Why be the same as everyone else? There’s always a creative way to use audio. A podcast doesn’t always have to be a recorded conversation - let us come up with some unique and innovative ways to get your point across.

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FAQs

What is a podcast audit?

A podcast audit is a focussed investigation into your podcast. Everything from the way it looks and sounds, to the way it is marketed is explored by myself and Emily. We take time to survey your listeners to ensure you are reaching the right people, and consider your goals and objectives, to make sure you’re on track to succeed. Want to improve the way you sound? We will think about your audio set-up, the equipment and platforms you are using and make recommendations to take you to the next level.

Why should I do this?

Perhaps you want to reach a wider audience so you can start to approach sponsors. Maybe you aren’t sure your podcast is worth the time and effort you are putting into it any more. Or you might need some new creative ideas to get excited about your podcast again. All of these are great reasons for carrying out an audit. We suggest practical ways that you can take actions in short, medium and long-term to improve and grow your podcast whether you want to find new listeners, increase downloads or find a sponsor.

How long does a podcast audit take?

It takes 4-6 weeks to complete the audit. This is because we like to ensure we have enough responses from the survey to provide you with meaningful insights.

What do I end up with?

The audit reveals invaluable insights for the serious podcaster and we present everything we discover back to you in a highly detailed document. This includes..

Easy wins you can implement straight away, to make a difference
Explanations of your podcast stat data
Creative recommendations for format and content
Microphone, recording software and workflow recommendations
Analysis of your bespoke audience survey complete with next step recommendations
Thoughts around metadata and categories
High level competitor review

What do you need to carry out the audit?

We will need access to your podcast host, so that we can take a good look at your podcast stats. We also ask that you share the survey we create via your social channels, newsletters or any other platforms available to you. We suggest this is shared regularly over a two to three-week period.

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Who are we?