Madalyn Sklar 0:03

Hey, this is Madalyn Sklar

Suze Cooper 0:04

and Suze Cooper and you're listening to All Things Audio.

Suze Cooper 0:13

Madalyn, we've got loads of stuff and once again we're starting with Twitter spaces, aren't we? I'm really excited about this first one.

Madalyn Sklar 0:19

Yeah, there's a lot of spaces news for us to report today. So Twitter is working on the ability to add background music to spaces. I'm excited about this. I'm sure you are too.

Suze Cooper 0:31

Yeah, I am. I mean, we touched a little bit on this last week that we thought that this you know might be happening around and about we were talking about the soundboard and clubhouse doing a soundboard as well and, and all that kind of thing. So, I mean, we're not surprised that it's Alessandro Pelosi, our favourite reverse engineer who's kind of uncovered this layover screen that shows background music, and, you know, a little toggle there to autoplay when the space starts. And this selection of I think it's four tracks at the moment. He's he's got like a video version here where you can hit play and, and listen to the tracks that they're going to be supplying all great stuff, or great stuff to enhance what's happening here on spaces. I love that they're thinking about this. It says, here feel awkward silences with the sound of spaces, background music, hosts are in charge of the music co hosts can't change these settings. So I'm sorry, Madalyn. But if I choose the music, and you don't like it, you got there's no way. But yeah, really interesting. I mean, I know. I mean, I was playing our I like to play the All Things Audio bed, that is the same bed that you will hear if you listen to our podcast, at the beginning of this space, I think it just gives, you know ties the two things together. For me, I am super passionate about Sonic branding, I really do think there is something in this idea that there are audio ear points if you like as opposed to touch points. And that we should be thinking about how brands and businesses sound. And we should try and make that more consistent in all the different places that we might be heard. So this kind of thing is super interesting, because I think it will get people to start thinking about that. The tracks that they've got here, they're very, very inoffensive, very kind of straightforward. They've got a jazzy one, they've got a kind of more laid back chilled one, there's nothing that's too in your face. You know, they're not there to be sat and listened to, then they're not hugely variable as you listen through to them. But that's not what they're for. They're there just to kind of lift the content to be spoken over as a bed maybe a little bit to break up what you're talking about. I quite liked them Did you listen through to the Madalyn?

Madalyn Sklar 2:50

I listened to some of it. And I did find it really interesting. So I'm super excited this features coming, I hope it comes sooner rather than later. I like that ability to just have some music playing in the background, like when you're getting the room started. For me with the other two rooms that I co host each week, there's always just this odd silence while I'm trying to get the nest ready and get things going and wait for the co host to arrive. I would love to just come in the room turn on some background music, because like it says in the screenshot from Alessandro who says feel awkward silences with the sound of spaces, background music, and I always feel like I have this awkward silence in the very beginning.

Suze Cooper 3:31

Yeah, I mean, certainly I we're going to talk about this a bit later on. But I spun up a space in the All Things audio community in the week, and where it was kind of very much off the cuff and just in the moment that I did it, the first minute and a half of that space is silent because I was just trying to get to grips with it. I'm so not used to having someone else there that's going to come in and instantly kind of have a chat with me and things that you're right, you know, it would have been great just to be playing something. You know, I'm aware that our our All Things Audio bed needs a bit more variation really to be used properly in the in the manner that I want to use it in this space. But certainly there, there are other spaces I've been involved with that will use music at the beginning and the end, if you're trying to kind of lift it and use it as use your spaces audio directly as a podcast, you know, might help with that in some way. You know, less production maybe for some people if you if you're happy to lift it straight off. Yeah, it's interesting. I wonder how quickly if based I mean, you know, this is this is not even in the wild yet. It's not even in beta. It's not even really a thing. But I wonder how quickly four tracks would get repetitive, you know, in each of the spaces and whether or not you know, they're going to need a wider library in a inish quite a short space of time whether they've kind of thought around those ideas but I'd I'd love to have a play with it and have the ability to just kind of see how it all sounds and all fits together and I really want to hear from People that are in the space today what you think about this and whether or not you feel like any of these tracks here really suit your mood and reflect to you, you know, I mean, as I say they're they're really quite inoffensive. But in being an offensive, do they really speak to people? If you see what I mean? Or are they just a bit kind of lift musically? There's nothing wrong with live music, I create some of that it's fine. But you know, every track kind of has its place, maybe in the world. And are these the right ones? I'd love to know what people think.

Madalyn Sklar 5:30

Yeah, and I'm looking in the live chat poem strong said would be great to upload your own music, which I totally agree. So maybe that's eventually where this is going to go? Wouldn't that be awesome, that you could just upload?

Suze Cooper 5:44

I think, potentially that we were talking about the soundboard last week, and about Twitter, looking at which sounds are being used more often. And talking about whether or not that means they might be taking some away or adding some in. I mean, I don't know how difficult it would be. I mean, I think you can already upload like a custom sound. But whether or not you can upload something that's longer than that, or, you know, have it you'd have to have a little bit more direction over it wouldn't you'd have to be able to fade it down or, you know, without just kind of stopping dead, there's kind of a bit of a production element to it once you've got music in there, isn't there? So? Yeah, it's an interesting one. I'm really interested in where it goes and what they do with it. And if we could put our own custom music on there, then yeah, I'm here for it.

Madalyn Sklar 6:30

Absolutely. Next up is a thread from Joselin Mane really interesting stuff. We touched on it last week, because it was brand new, the whole community space says, and I know you've got some exciting news, because you actually went and did it for all things audio community that some people here may not realise we have, we do have a community page set up here on Twitter. And when Joselin had done this tweet, there still was a lot of information filtering through. So when he first tweeted this out, he talked about it was a small test group. And currently community admins and moderators could host within it. And then his next tweet, he talked about a correction and an update that anyone could speak, and co host in these community spaces, which we were getting quite excited about last week, where are we and you're like, I'm gonna do one, and I'm just gonna try it and see what all I can do. But I just found it interesting that finally they're opening up spaces for communities. After we had hosted last week, I was able to go, I didn't like do one as a test like you did. But I was able to see that, yes, I could start one as the admin or moderator in a community, I have multiple ones. And I love this bill, and I did pop into a few. I love how you can easily identify who is a member of that community when you're in a community space. What are your thoughts? I know, you got like a whole thread will go through as well. But just initially, was pretty exciting news, don't you say?

Suze Cooper 8:04

Yeah, I think so. I mean, you know, we've been waiting for this for a while, we thought there would be a moment where communities and spaces collided, and it's happened. And it certainly seems to still be in that rollout stage, you know, as you say, hopefully, explained that there was a small beta group, I know, certainly, Morgan, was involved in a community space during the week that he just couldn't get, there wasn't any stability. And it just kept falling over after a couple of seconds of being set up. Which was one of the reasons why I went in and tried out hours to see whether or not it would stay live. And we managed a full hour. And we were fine. We had I think Morgan did drop out at one stage I think got kicked out. But you know, the actual space itself stayed up, which was a good thing. You know, I think considering how far we've come from, from way back when when spaces were a brand new thing. And you know, we did have some real issues with the stability of them. It's just interesting to see this new iteration of it and whether or not you know, there's there's a stability issue there or not, I think potentially it's part of the rollout. I think they have rolled out to this very small beta group. I think there are other communities who can see the ability to do it. But it would appear there's, it's kind of not plugged in on the back end, if you like. And I think that was what we decided Morgan was experiencing. And we had a bit of a chat about that in the All Things audio community space in the week. But yeah, I mean, Joselin's thread as ever, is very comprehensive, complete with lots of screenshots. And a lot of it I do now recognise the point of which joseline had done this, I didn't actually have the ability to do this space in the All Things audio community. So, you know, I think that's the other thing like some communities had it others didn't, as I say a bit of a slow rollout coming through. But yeah, I definitely recognise the fact that you know, there's the button in the top corner so where we've got the recording light flashing at the moment here in this space. Next to that in the community space was a button that said All things audio with the two little silhouettes one next to the other, which is going to know is the communities icon. And if you clicked on that it actually took you to the community. So you could join, which is great, because this community space while it was spun up from within the community was available for everybody on Twitter to join, if they came across it, I say if they came across it, because I just don't want to get into the discoverability issues right now, because it's really annoying. So anyway, if someone saw our space live on the spacebar, they were able to join, even if they weren't a member of the community, they're also able to request the mic and speak. And we actually had someone who came along and, and did that, which was fantastic, because it was a great kind of in the moment live test. And he went along and clicked on that community button from the space and joined and then was able to have the full experience in terms of you know, putting messages into the spaces chat, which is something for members only. And he got his members badge, which we're very excited about. If you listen back to the replay, you will hear pure excitement. Michael getting his badge, which is fantastic. But yeah, a great thread here. One of the things that I haven't noticed that Joselin shows in this screenshot here, he shows the community space in blue, alongside the other spaces in purple. Now, the screenshot I took of that in my thread, we're all purple. So I'm not sure whether or not again, whether that's something that's just not quite happened yet for me, or whether that was just an anomaly for him or for me, but I'm not seeing it in a different colour. Did you see the ones that you joined in a different colour? Madalyn, are you not joining from the bar?

Madalyn Sklar 11:55

Yeah, what it's doing Suze is pulling background colour from the image of the from the community image just like how for spaces. My my Twitter cards for spaces are different from yours, because it's pulling the background colour out of our profile pictures, is doing the same thing here. And because our colour is purple, it seems to be pulling that purple, which is so similar to what we normally see. And I think that's why it doesn't stand out so much. But in the screenshot that hopefully share, you can see that one had like a blue. But I don't see that that kind of blue in that profile picture. So I don't know, I'm a little confused. My understanding, was it supposed to be pulling it out the profile picture - the colour...

Suze Cooper 12:41

I mean, if that's the case, that's hilarious, because obviously we made a we've kind of built our community colours and all things audio colours are kind of based on the purple because it was the purple.at the beginning like Legion Legion still showing the purple.on his you know, profile name, and it kind of showed that we were spaces hosts in the early days. And I guess I kind of took that and ran with it for all things audio. So we've actually managed to make ourselves look less visible if that's the case by using the same colour of spaces. But yeah, maybe there's some rethinking to do there, then.

Madalyn Sklar 13:12

Yeah, so they should be a little bit of a difference when when it is a community, it seems like that's what they're trying to do is make it stand out more in the spacebar. When we were all kind of looking at this a week ago, I remember Morgan DM-ing, our little small group and asking about this, and I remember looking at it, I'm like, they all look the same to me, so I'm not sure. And then we heard last week about this exactly that it should be a different colour. Or it might be subtle. I don't know, the screenshots I've seen, they all seem a little a little more subtle. But that is a way to be able to differentiate between a regular space in a community space, which would make sense. But I think if you just start having like, all these different colour variations don't get confusing.

Suze Cooper 14:03

It will look like a box of Smarties at the top of the timeline, all those different colours.

Madalyn Sklar 14:08

Exactly, It really should be like one colour for the regular spaces, one colour for community. That way you can easily tell them apart. But you know, there's still work in this house. So who knows what we'll see. We'll keep reporting on this as this keeps evolving. And then I love your tweet in this thread your extra geeky moment. You want to talk about that?

Suze Cooper 14:30

Yeah, yeah. So I took quite a few screenshots in the end our community space that was you know, just a bit of a test went on for an hour. I don't know really where the hour when I mean it was it was great. Quite a few people from the All Things Audio community joined, I estimated about 20 people were in there while we were live. I haven't gone back actually and looked at the replays which I should do. But we you know, we got about four or five non members were listening and we had add about three new members to the community off the back of the hour. So that was quite an interesting thing that I was taking all these different screenshots trying to capture each time something different kind of happened or show how something was very similar to just creating a usual Twitter space. And yeah, my extra geeky moment was the mini player on my iPhone homescreen. Because at one point, a closed, like everything closed down. And as I flick the screen back up to wake it up, there was my face on my phone screen, and, you know, telling me who was in the space? Yeah, I don't know, it was real geeky moment for me, but it says Live, which I quite like. And, yeah, just an extra one that I took along the way. But yeah, I mean, you can see in the screenshots that I've taken, I've got the spacebar there and what it shows, it flicks between the All Things audio community banner picture and avatars of those who are speaking, when you've got the mic in the space, which is very, very similar to what we recognise from a usual Twitter space. The actually creating the space is a little bit, you have to you have to think community, if you're trying to create the community space, so had to go into the community, and long press my compose tweet button, and actually create the space from inside there, I couldn't work out another way of doing it. And I had to be sure that that all things audio button was on there, so that I knew I was creating it. So that I knew I was creating it within the All Things audio space, and not just a usual public space. Everything about creating the space was the same, there's still the toggle there for recording, which I was quite surprised about. I wasn't sure whether or not they were going to add that in from the off, but they have done. And while the calendar is still there in the Create your space window, there isn't an option to schedule yet. There is just so I've called it an in the moment space, because you can just start it right now. I mean, these kinds of things will definitely come along with time, I'm sure. And as we say like we're talking days into this being being released. So just kind of some observations really as as we went along, it was fantastic to welcome Michael McLeod into the space and to welcome him and introduce him to some of the members of the All Things Audio community as we were having a chat. And he actually joined while we were live in the space, he even hopped out of the space without his little badge to show he was a member and hopped back in. And we were all very excited when he got his little badge. That was great. And the Yeah, the space is chat is basically reserved just for members. So non members can join our space, they can request the mic, but only members can be in the spaces chat. So that was something else that we were we were chatting about. So yeah, all in all, a great experience. I really loved being able to connect with the members, we spoke a bit within the space about, you know, is it a good thing that this space is available to everybody? Or should it just be really closed down tightly to the community, we spoke about whether or not having a massive community is really what everybody wants? Or actually, you know, I quite like our community. I feel like I know exactly who's in there. And I know each person and you know, I've got kind of a connection to the people that are there. We've got 52, 53 members at the moment. I don't know how big do you want a community to get? I guess that's all around that idea of what what do you want a community to be? How are you going to, you know, relate to your community? What content are you putting in your community, all of those different sorts of things. So lots of interesting conversations that happened during that hour, and they're all recorded and available on the replay. So if you missed it and you want to go back, then you certainly can Oh, and don't forget to join our community as well, if you'd like to.

Madalyn Sklar 18:47

Exactly. And I just added to the nest a great little comment in the chat from Bobbi Bicker saying that we are correct that community spaces will have the same colour as your banner. I mean, that makes sense, considering how they normally do the colour associated with your Twitter card when you schedule it space. Now one thing I do want to mention, Suze, I'm a little bummed that you cannot schedule a space for your community. Because I've been thinking about this a lot in the last week, like okay, what would be some really good uses for hosting spaces inside a community? And I started thinking, well, what are we all trying to ultimately do on social media? We're trying to build communities, right? We're trying to build our own community, in each social media platform. So if we have a Twitter community, and we normally host spaces, maybe it makes more sense to start hosting them from the community because we know that the public can listen to them which we did not participate, participate, which initially we did not know if we were going to have that capability. But a week ago, we found out we could The only drawback was if you're not part of the community, you couldn't put dissipate in the live chat. But then what a great incentive to go ahead and join the community. Right? Like, then you can participate in the chat. But not being able to schedule means that it just has to be an in the moment or you got to pre plan with your community to let them know like, Hey, we're going to always go live at this day and time. What are your thoughts about that? Because I've been really thinking about this a lot. Like, should we be doing these more right inside the community? Does it make sense to, but not being able to schedule when we're so used to scheduling now, which is a nice way to promote it in advance? So it seems like there's there's some pros and cons both ways.

Suze Cooper 20:38

Yeah, definitely. I mean, I like the scheduling. I like the 'Set Reminder', I like to see whether or not we've you know, reached kind of a certain number of people, I mean, we would still sit here and talk to each other, even if nobody came along. But we love the fact that people come along, and it is encouraging to see that Set Reminder number go up. And to have an idea of how many people you might expect at your, at your space or at your party for the evening. You know, no one wants to go to a gathering if they don't know who else is gonna be there. Right. So I quite like all of that, which I don't think we've got in the community spaces right now. Although, as I say, you know, they're gonna build on it. And I'm sure they will add in the things that we're used to seeing in the in the general spaces. Yeah, it's it. You're right, you know, we never expected that community spaces would be listener bubble outside of the community. So that does give, you know, for you and I, we'd always said, well, all things audio will always be, you know, out there and for everybody. And the thing is, this would actually allow it to still be out there and for everybody, but to come from within our community. So as you say, it's around, what's the strategy for the community? What, what is it that we or anybody else wants for their community? And how does spaces really fit into that? I think at the moment, I see the community spaces for us as a sidecar to what we do here on a Wednesday. But you know, moving forward, who knows? Yeah, I think perhaps we need an important meeting Madalyn between the co-hosts?

Madalyn Sklar 22:15

Yeah, I agree. Still, there's more news was spaces you, you tweeted out the other day about spaces dashboard, showing how many spaces were hosted in September, you want to talk about that, because it just keeps going up and up, which is what we would expect.

Suze Cooper 22:33

I do love Google Alerts. And I've got them set up for various things, including the phrase Twitter spaces. And so every so often, there'll be a link that throws up at me and sort of says, Oh, look, this is one that was only posted last week, or whatever. And I'll take a look at it. And this one from Apple magazine, why isn't Twitter spaces taking off? October the ninth 2022, it stated kind of obviously, sort of jumped about in my face? Because I was instantly like, What do you mean, it's not taking off? I know someone who knows that there are some stats that show that there are loads of people using spaces. So I kind of used it as the basis for my tweet, and then went back into this. And actually, you know, I, I mean, Apple magazine.com. I don't know... they're not Apple put it that way. And this is written so 18 months ago, it's you know, still talking about people with 600 followers can do a space and everything else. So I was completely grabbed by a headline that made me annoyed, but at the same time did mean that I tweeted out the number of spaces that spaces dashboard, let us know, were created and ran last month. You know, and there's a fair few. And I think that these headlines about spaces not taking off and social audio not taking off to you know, they're just they're unresearched is what I would say. Spaces dashboard showed 1,206,688 spaces were hosted in September. And that was actually up from the August figure. So you know, my point was that didn't sound like it wasn't taking off to me. I mean, you know, but yeah, I guess I was grabbed by a headline, did an angry tweet, and then went back in after you looked at the article and kind of went, you know what that article is a bit late to the party, if you ask me.

Madalyn Sklar 24:20

Yeah, so 18 months ago, as you put it, and then to keep this point going in the next week, I'm sharing from Andrew spaces dashboard. And he's talking about Instagram, hosting a space and when you actually tap on the image, so you can actually get to it. It was earlier today 32,000 people tuned in to an Instagram space. So what does that tell you about spaces?

Suze Cooper 24:46

Exactly that I mean, enough said yeah, how exciting. We've spoken about this before about how the other social platforms are using spaces. We've seen YouTube use them. We can see Instagram using them now as well. Yeah, I think you know it We're still really early in the world of social audio. And I think it's easy to forget that. But I think from day one, there have just been people ready to just knock it down and knock it over. I think when you actually sit and look at the numbers, certainly, in terms of social audio on the existing platforms, it doesn't seem to be, you know, disappearing anywhere, which is what we say every time we come across one of these stories.

Madalyn Sklar 25:25

Now we actually have some clubhouse news. So that's it for spaces quite a bit. But a couple of things with clubhouse that you wanted to share.

Suze Cooper 25:36

Yeah, so I'm actually hoping that Morgan might fill us in a bit more on on some of these. One of them is his tweet clubhouse announced toking gated houses, more details later this week. That sounds something crypto-ish to me. But yeah, I'd like some expansion, please, Morgan - so please do request the mic as of when we open. Clubhouse also working on the ability to turn a club into a house. This was something that we were talking about in our community space, because we were discussing the kind of parallels really, between houses, and community spaces. And you know how that kind of runs alongside the idea of turning a club into a house. You know, I don't know that they're two separate things in my mind at the moment, but I'm guessing there are definitely benefits to being able to do that. We've also heard this week that you can search for houses on clubhouse now. And you can join wait lists which houses have on by default. So once you're on the waitlist, any member that's following you can be notified and use an invite if they have one to bring you in, which is quite cool. Another way of adding people in to the different houses that are appearing over there. So yeah, a bit a little bit of Clubhouse news - hopefully a bit more expansion on that from Morgan shortly.

Madalyn Sklar 26:55

came across a really interesting page over on LinkedIn site. How to do your own audio events inside of there, and this is now billable for everyone. Is that right soon? I mean, everyone on LinkedIn can now has their own audio of it.

Suze Cooper 27:11

Yeah, apparently. So. I mean, even I now have audio events after months of waiting. So I think the rollout has taken a long time. It looks like potentially even more people. I'm not gonna say everyone, because I mean, potentially, they are still rolling out really slowly. But even more people, according to this can now create an audio event. People are using them. It says here use them for interviews, conversations, cultural moments and celebrations. I mean, you know, we've not really seen much action in terms of explanation about LinkedIn audio events from LinkedIn themselves. So it's great to see this page and them to be giving people ideas and letting them know that it's there. I've been hosting over there a little bit. I do enjoy doing doing so over there. But it is very difficult to let people know that you are live and discoverability is an issue. are we surprised? Probably not. But it's quite frustrating with these platforms that they keep adding on these features, adding on these different audio elements that should allow us to connect with other people really easily. But then taking away the ability for all the people to see that we are doing it, which sort of defeats the point. So yeah, again, they've got a discoverability issue over there. But to see them actually putting some effort into letting people know that it's happening is encouraging. So yeah, happy to see this page go live.

Madalyn Sklar 28:33

Yeah, and I love this screenshot. They make it super simple and easy, where they say learn how to launch an audio event and then walks you through the process. And it's just four things you do is that easy in this screenshot. So my advice is, anyone who's active on LinkedIn should really give this a go and start playing around with it. I'm not super I have LinkedIn. Of course we all do. But I'm not super active over there. But if I was pretty active, I would definitely spend some time posting over there, just to see what kind of community can I be facilitating over there, because many times are completely separate on different platforms. When I think back to early days of live streaming and doing Facebook Live, you know, going doing that doing live on Twitter, you know, because I host popular Twitter chats people be like, Well, if you're doing a live stream, you should do it through Twitter. And I would, but it wasn't attracting the right people at all. It was attracting a very different kind of audience and not the audience I was trying to attract. But if I go over to Facebook Live, I was reaching the people I was trying to reach. So sometimes you have to kind of experiment and try you know, so like social audio, we'll try the different platforms. And see I found very early on clubhouse was not for me and not to say that it is or isn't for other people. You everybody has their own experience. So I always recommend trying them all. All, and find what works best for you and what your needs are your community, all everything and and go from there. But I'm glad that LinkedIn is doing more. They're encouraging more people to do it, but I'm with you. I wish there was better discoverability I wish there's a way to notify people, I wish there was recordings because I'm always missing them. And I hear about them after the fact. I'm like, I just wish I could go back and listen to a replay. And if I could, Suze, I would probably be more interested in attending more and even maybe hosting some. But I just for me, it just feels like such a turn off. Because there's not much to it right now. I know, I guess it's just so early for them. They're not investing a lot of time and effort into it yet. But I think if they provided more features, more options like clubhouse and spaces housed, I think more people would use it.

Suze Cooper 30:53

I think recording is important, because now that you've got that over here and and on clubhouse and the ability to replay, that's what people are expecting. Now, you know, previously, it was something that we wanted, and we wished for, and we thought would be nice. Now we can actually do it on some of these platforms, the platforms where we can't do it. It's missing for us. And I think it just Yeah, kind of is a glaringly obvious thing now that people want, because they can see it's possible on the other platforms. But yeah, and and you know, to echo what you said, I think you're absolutely right. If you're on a platform where you feel comfortable, and where you're connecting with people and where your audience is, that is the platform for you. You know, there's no point stretching yourself across the platforms, or you know, trying to do everything everywhere. It is really about finding your place and your people. And putting those two things together and creating there. I think

Madalyn Sklar 31:48

You have a tweet from Kara Swisher, I don't know much about this, but I'm interested to hear what your thoughts are.

Suze Cooper 31:55

Well, this was brought to my attention by Donna actually Don COVID, who's in the space today and one of our all things audio community members who sent it along to me. And at first I kind of looked at it and I thought oh, yeah, Kara Swisher. And she's doing a space about Elon Musk. And lots of people are talking about him. And it's about spaces, and then actually said no, look again. And I did. And it was presented by Amazon ads. Now I find that slightly odd, considering they have Amazon amp. I mean, you know, it's not exactly the same thing. And perhaps they didn't want lots of music and what they were doing. But again, you know, we're seeing other platforms come over to spaces, presenting things over here supporting and sponsoring stuff over here. Just an interesting moment, really, just to see that that's being presented by Amazon and Amazon do have their own social audio platform that potentially they might have wanted to use. But clearly not. I mean, Carr has got all the followers over here. So I'm guessing it was the the audience that they were really after. But yeah, just an interesting one there. Thanks, Don, for bringing it to my attention.

Madalyn Sklar 33:02

It will 20,000 people tuned into this space. So I mean, she does have a very active audience. I think it doesn't matter where she goes. She's such a popular podcaster and writer, that whatever platform she uses for her social audio will do well. But on the flip side of that, we also know Amazon app has not progressed a whole lot. I think a lot of people don't know about it. But I but I I'm with you, I do find interesting that it is presented by Amazon ads. I mean, it's still part of Amazon. So little interesting. And this is probably an interesting conversation because it's all about Elon. So when you look at the title of this, Elon Elon, also Elon, I mean, how many times you're gonna say Elon in a title to get your attention? So probably an interesting conversation,

Suze Cooper 33:51

Talking of titles we've been playing with as a different way.

Madalyn Sklar 33:55

We have and you have come up with one of the best titles. Suze. I know you've been experimenting, and actually I've been experimenting in my other spaces as well, which I recommend everybody do. I think it's super smart to kind of AB test try different things. But yeah, what tell us about this new iteration of the title for this room?

Suze Cooper 34:15

Yeah, well, I mean, anyone who's kind of been jumping into all things audio for a while will know that we've had the same we generally use the same title the whole the whole way through, it's been the hashtag or things audio and then social audio news with Madalyn Sklar and Suze Cooper. But Madalyn said to me the other week, you know, are we really making the most of our title? You know, this really difficult for people to find spaces at the moment, but the title is potentially a way that they might find us, even if it's just while we're live in that space bar. And certainly I've been recommending to people that you use that, that character limit that you've got up there to really tell people exactly, you know, don't be clever. Just tell people exactly what it is you're doing in this space that might catch their eye. Attention. So I thought, Why don't I take my own advice seems Madalyn's brought it to my attention and give it a go. So yeah, I guess I've been playing about with how to title the space, while still wanting to let our core group of listeners to the space know that it's still us. So we've still got the All Things audio hashtag in there, but it's not quite as prominent is at the end, rather than at the beginning. thinking behind that is that where you've got the kind of jumbotron effect where it rolls the title across in the spacebar, you might not get to the end. And in fact, that probably doesn't matter. It probably matters more in the space if people are going to click on it, because it's clickable in our title. And yeah, just tried to explain social audio updates, news and ways to use just I mean, it rhymes. But that wasn't really intentional. It was more just trying to be descriptive about what we do here. And we've removed our names Matt, Madalyn and Suze because I figured, well, you know, I'm sending out the invite it comes from me. And Madalyn sent it out on her timeline as well. So yeah, just playing about with it a little bit, really. And to kind of let regular all things audio fans know that we may we'll drop a hashtag at some point as well and see what goes on there and, and see whether or not it helps us in any way. But it's been quite fun experiment. Really. Yeah.

Madalyn Sklar 36:16

Yeah, it's a great experiment to do. And you're so right, our regulars know to come here. And it's really to attract new users, when there is some discoverability going on, even though it's not as much as it used to be. I've been experimenting tremendously over with Twitter audits that I co host on Saturdays with George Silverman, who I see us here live in Dariana, Lizano. And same thing, I normally just had this very generic, very boring, I would pick the I experimented in a lot of different ways. Since hosting, like the last year and a half. And I used to always start with the hashtag, which I very quickly realised that's not a good way to go. And for a very long time, I just called that room. What exactly what it is Twitter profile tips with Madalyn, Dariana. George, and then hashtag Twitter audits. But I've been getting so bored with that, and our regulars know who we are. So how can I entice people a little bit more? So a few weeks ago, I changed it up and I put, learn how to make your Twitter profile shine, we'll show you how, just as an experiment, and then this week, I just changed the first word to discover so I was discover how to make your Twitter profile shine. And I even put in an emoji or No, I think last week I did a rocket emoji. I'm just trying different things, just to see does is it making a difference? Am I attracting more people? Am I getting more people to set a reminder? Because that's one of the things as a as a host, you can or co-host will actually for anybody can actually see it publicly. How many people have set a reminder. And that can kind of give me an indication? Like, I feel like it's a good indication of how well your title is working, that people come across it and they want that reminder. So I'm always just experimenting. And I'm so glad you changed it up this week. And I did notice we had quite a few more reminders set than usual. It seemed like,

Suze Cooper 38:21

yeah, it's been interesting to watch. And definitely, we'll be trying different iterations in in upcoming weeks as well.

Madalyn Sklar 38:27

So all good. And one last thing to report is I mentioned this previously, regarding Jennifer Navarro it who is one of our great weekly supporters here, and she occasionally co hosts when we need an extra person on deck. But she has something really cool. And I just want to make sure since we have a lot of podcasters. And a lot of spaces hosts people that are really into audio here. Want to make sure everybody knows about this because she's been doing this for 15 years, it was called National podcast post month, she has a great hashtag for it #NaPodPoMo. I just think is such an interesting thing that for the month of November, she encourages people to start podcasting. You know, if you're new to it, or if you already been podcasting, some of us next year is going to be 10 years for me. I've been doing this a long time. But I've been kind of thinking like I might want to do this. I'm trying to think of some new ideas of things I could talk about in a podcast. And I might just do it every day for the month of November. And that's what a great way to really kickstart a podcast and to get you into it. So I just think is really cool that she's been doing this for so long. And if you're not familiar with it, you should definitely go check her out and learn more because 15 years is something that she should definitely get a round of applause for because anybody that can do something for 15 years in business is an amazing feat in itself. But something geared towards helping people podcast I think is just awesome. So just want to give her a big shout out.

Suze Cooper 39:58

Hi Morgan

Morgan Evetts 39:59

Hi Well, on this, on this token-gated Houses thing, there's not that much we can say. So this was a kind of low key announcement telling the clubhouse community first before a public announcement would be my kind of read. The co founder of clubhouse, Paul Davidson is due to speak on Thursday morning, I think TechCrunch Disrupt. So I would expect that to were to see more of a kind of public facing announcement. But I have got this content. This isn't just like, oh, this is coming. It's coming very soon. So this should be out by the end of the week, before things go? Well, there were no major bugs. So we might have more to say about it next week, we've actually had a look at it. But it seems, in some ways, fairly straightforward. So this is a very, like, the very first steps of a much larger project. So this is for people who are already in it, who are technically savvy, who may be familiar with getting a, you know, a crypto wallet and seed phrases and looking after their security. So existing communities who are already doing that will have an easy way to offer their wallet when they come to to sign on with their wallet and see other people who are already part of those communities that they're a member of elsewhere. The way I'm reading this, this is actually not for most clubhouse users at the moment, or most people in social media, because I'm having to use such phrases as token gated or seed phrase or wallet. And the vast majority of people have no idea what that means, or what it could do for them. So there's an education project there. But I do think this is more targeted at people who are into that existing communities, who might be a find a house as a place, they could come and form community bonds in a stronger way or a faster way. So that's kind of what houses do. And it's, again, the very early first stages. So the more user friendly part will will drop shortly afterwards, I think. So they're talking about subscription, or membership dues for houses. And how that relates. We just we don't know yet. But I think that's probably the more like, the thing that you and I and I could explain to my mother, and it will be fine.

Suze Cooper 42:24

I love that. Yeah, I mean, it's super interesting how social audio and web three and NF T's there's always been this kind of link between them, and almost just kind of hasn't quite rocketed. I don't know. I mean, we've certainly had the NFT community over here, at one point on Twitter spaces, it was exploding over here, certainly on clubhouse, we've seen it over there as well, again, just kind of, I guess, because in my head, both things kind of came along at a similar time, or at least became kind of out in the world as a similar time. I'm sure they've all been bubbling under for for many years. But you know, because they both come out. And again, it's this collision of worlds. And what that's going to then turn into is extraordinary, really, I think, tell me about the ability to turn clubs into houses. I know we were talking about it a little bit in the community space earlier in the week. This is quite an interesting idea, isn't it?

Morgan Evetts 43:24

So this is something that hasn't been released. So once again, a little bit of speculation. But what I imagined this as far as it's an option, if you do have a club on clubhouse, and you think that your community there will be better served in house, you'd have the option to migrate. And it involves some things that other kinds of clubs wouldn't like. So I don't think this is a thing for every club. Absolutely. So for example, you can't do recorded rooms in a house. And I think that will be a big one for people trying to do more broadcast style rooms in a club. So it's if you have a smaller house, sorry, a smaller club shouldn't confuse those. And it's much more a kind of community place you're less concerned with doing recordable broadcast rooms and things and you have been using your club as a way to hang out more with people then it's probably you'd be better in a house. So this is a way for those people to move over. But it is optional. That's the thing. So there's still this line between what what a club is and how it's more about broadcast and what a house is and how it's more about people and talking and getting to know each other.

Suze Cooper 44:45

Yeah, as I say it was very similar to what we were talking about, about the community spaces and the more public spaces as well. Really interesting. Thanks so much, Morgan for your valuable insights.

Madalyn Sklar 45:00

Thank you to all of our speakers who came on and shared so much great stuff. And we're available and all of your favourite podcast apps were out there all things audio, you can also go to all things audio podcast.com as well,

Suze Cooper 45:14

You certainly can. And you can catch us here on Twitter and use the hashtag all things audio will pick that up throughout the week. So that's it for this week. But thank you so much to everyone that's been here in the space with us and those of you listening, and we'll catch up with you next week. Bye, everybody.

Transcribed by https://otter.ai