Want to know how to set up and host your first Twitter Space?
What is social audio?
Social audio is the use of audio on social media platforms and standalone apps, as the key method of communication. Think of it as a Zoom call without video. It’s connection via live conversation.
While Twitter had a go at introducing a live audio-only feature back in 2018, it was Clubhouse that really took the idea and ran with it in 2020. Mid-pandemic, at a time when many around the world were in lockdown and looking for a socially-distanced way to connect, the app ticked all the boxes.
The initial flurry of curiosity combined with us all sat indoors, led to huge download numbers which, as we learn to live with Covid, have not been sustained - leading some to question whether social audio was a flash in pan. Yet it is still here and the major social media platforms are all looking to see how to integrate audio, live or otherwise, into their apps.
Are you wondering how social audio could be used within your marketing strategy?
Social audio is now available on Twitter, LinkedIn and Reddit, as well as via stand-alone apps such as Clubhouse and Fireside.
I am often asked which social audio app is best. My response is the same as it would have been when I worked in social media management. The best one for you, is the one where your audience is.
Like podcasting, social audio take planning and consideration to be done well. While the platforms are all still in their infancy, it’s still worth considering where live conversation could fit into your marketing plan.
If you’re interested in discussing social audio strategy and discovering how you could promote your podcast, product or services via social audio then contact me.
Do you want to know how to get started on Twitter Spaces?
I started speaking at events in 2018 about how audio would be combined with social media platforms in the not so distant future. In 2019, Twitter launched an audio only live feature and in 2020 that became Twitter Spaces.
I was an early beta tester and started co-hosting the weekly All Things Audio Twitter Space in April 2020. Spaces is now available to all Twitter users. If you are someone who is thinking about setting up your own Space then download my free Spaces 101 guide to get you started.
All Things Audio is a weekly podcast recorded live on Twitter Spaces every Wednesday at 3pm ET / 8pm BST. I co-host the show alongside Twitter marketing expert Madalyn Sklar. We talk about the week's news and developments in social audio. For the latest on the tech, the content and the platforms - join us live on Twitter Spaces and join the conversation with us.
Follow us on Twitter: @MadalynSklar @BigTentSocial #AllThingsAudio
Ask me about…
Press pack creation
Strategy and creation of internal corporate podcasts
Audio white papers/executive summaries
Audio/content marketing consultation
Voiceover/presenting
Voice technology consultation
Trailer or audio advertising creation
Creation of podcast music beds
Sound effects